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Key areas of activity of the Institute for Analysis of Social and Political Processes:

Monitoring and analysis

monitoring of national and regional mass media, TV and radio channels, social networks, forums, blog platforms, Telegram-channels, including with the use of Brand Analytics and Serpstat monitoring systems.

use of our own database «Impact» (to date it is more than 215 thousand materials accumulated over 3 years)

preparation of information and analytical materials in the area of interest (quantitative and content analysis of republican media and social media publications, dynamics, tone, types of media, discussion, public reaction, comments, recommendations)

compilation of a digest of republican, regional media and social media

monitoring following the press conference (online media, TV)

timely informing: preparation of operational briefs in the context of current news items

Social media work

publication and promotion of materials in national and regional mass media. Preparation of graphic photo and video materials, press releases, PR-articles. Preparing and conducting blog tours, live broadcasts

setting up, maintenance, moderation, content support of social media accounts (Facebook, VKontakte, Instagram)

publication and promotion of materials in national and regional mass media

involvement of opinion leaders (experts, bloggers, journalists)

correction of the information field (anti-crisis response to negative materials and comments, reflection of targeted attacks, protection of personal reputation) and promotion of positive topics

remote press service - a full-fledged outsourced working press group

Media product development

Information review on socio-political, economic topics

Persona dossier (what they write - what is written about them)

Dossier on a high-profile event (Real Time)

Analytical reports

Digest (Mass Media, Social Networks, Telegram) on a given topic

Brand tracking (representation of a political brand in the information field)

Public opinion measuring to specific actions of authorities, persons (reputational risks)

Review of Kazakhstan's representation in foreign Mass Media

Special services

Special media solutions

Communication solutions

Communication solutions

The service involves responding to negatively influencing factors during the «golden hour», developing an argumentation base, theses and their promotion after agreement with the customer.

Reaction is carried out in print and electronic media, social media (social networks, blogs, chat rooms, forums), messengers (Telegram-channels, chat rooms, WhatsApp-groups).

Working with negative content, correcting the information field, promoting a positive agenda:

searching and analyzing key queries and identifying negative/positive content in sources
repelling targeted attacks
reputation protection
correcting and clarifying incorrect or misinterpreted information
dealing with constructive, emotional criticism, trolling, «black» PR.

Remote press service

Remote press service

an effective alternative to maintaining a staff of journalists, allowing to solve specific tasks with clear deadlines and transparent performance indicators

Advantages of remote press service:

high guarantees of quality and promptness of work in the field of public relations
cost savings due to the absence of the need to maintain a press service unit in the organization's staff
guaranteed result, clearly specified in the service agreement
an indispensable tool for organizing individual PR-projects: large conferences, forums, information day presentations, etc.

The range of communication tasks performed:

planning and realization of the company's information policy
development of long-term, short-term, situational media plans
holding press conferences, organizing interviews, informational meetings with journalists, briefings, press tours
interaction with the media, bloggers, editorial offices of telegram-channels
preparation of press releases, photo and video shooting
creation of press kits (backunder, executive biographies, corporate booklet, fact sheets, photo and video materials, Q&A sheets, event programs, etc.).
copywriting, rewriting, speechwriting, writing texts of speeches, welcome addresses, etc.
maintenance of pages of the organization and its leaders in social networks and telegram-channels
creation and maintenance of landing pages (selling websites)
production of advertising and information products

Media solution of a complete cycle

identifying the problem in the media field
developing a flow chart, defining the area of influence
identification of triggers, topical writing
information promotion
measurement of the result

Independent evaluation of departmental resources

monitoring and analyzing the content of departmental resources (corporate website, official pages in social networks, pages of top managers)
preparation of recommendations on content promotion and adaptation
checking the usability of the resource (general impression and credibility, resource architecture and navigability, functionality of elements, cross-browsing, adequacy of design, text and media content, etc.).
evaluating the effectiveness of resources based on objective criteria and indicators
identify gaps in the design, maintenance and quality of resource content
analytical summaries and forecasting
measuring the loyalty of the perception of the presence of the state body/first leader in the network

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